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July 24, 2008

X-Files could be a hit if they get aliens to promote it...

6:58 PM Thu, Jul 24, 2008 |
Nancy Churnin   E-mail   News tips

Tom may be right about the box office prospects for The X-Files. But I think it's a fun coincidence that a story has just emerged about Apollo 14 astronaut and moon-walker Dr. Edgar Mitchell maintaining that aliens have indeed been among us and have had their appearance hidden by the governement. Now if they could get an alien to promote the film, that could really pull people in...

Straight from the story: "It's been well covered up by all our governments for the last 60 years or so, but slowly it's leaked out and some of us have been privileged to have been briefed on some of it. "

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The entry "X-Files could be a hit if they get aliens to promote it..." is tagged: Apollo 14 , Dr. Edgar Mitchell , X Files


X-Files forecast: ...like a stone

1:25 PM Thu, Jul 24, 2008 |
Tom Maurstad   E-mail   News tips

Just wanted to get out there the day before it opens to say the X-Files movie may be the most unaccountable and hopeless movie release of the summer. Here's a show that ended five years ago, when its shelf-life was already running out. And now, five years later, here's comes the big-screen return.

I understand that X-Files has a devoted community of hardcore fans on the Internet, but in any sort of broad, pop-cult-buzz way that drives the requisite masses to make a successful movie opening, X-Files is completely off-the-radar. Today's young-movie-goers have a new generation of cool/sexy/spooky science-fiction-fantasy-conspiracy projects to obsess over. They've never heard of and/or don't care about the X-Files. And for the boomers/GenXrs who did watch X-Files? They've moved on. Nostalgia and taut, paranoia-and-suspense-driven drama don't really go together.

If Speed Racer's shocking freefall at the box office earlier this summer taught us anything, it's that consumer awareness and brandname relevance have a breathtaking brevity in today's overloaded/A.D.D-driven cultural marketplace. Nostalgia was a boomer thing. To today's audience of young media consumers, yesterday was an eternity ago.

X-Files opening will be like a Star Trek convention -- hardcore (and perhaps costumed) fans only. Weekend total, maybe $11 million..

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The entry "X-Files forecast: ...like a stone" is tagged: X-Files


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