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« SXSW 2008: A conversation with Helen Hunt | Main | SXSW 2008: Daniel Lanois »

SXSW 2008: 'The Promotion'

9:36 PM Sun, Mar 09, 2008 |  | 
Stephen Becker   E-mail   News tips

The Promotion, the comedy about two grocery store assistant managers (Seann William Scott, John C. Reilly) competing for the same manager job, enjoyed a raucous reception Sunday night at a packed Paramount Theater. The film marks the feature debut of Steve Conrad, best known as the writer of The Pursuit of Happyness. And it's a marked depature from Pursuit, with several moments of broad, laugh-out-loud comedy. If you think the idea of Reilly trying to fight Scott while wearing tap shoes sounds just absurd enough to be funny, you'll like the movie.
Afterward, Conrad and Scott took questions from the audience, during which Scott talked about his experience working in the plumbing department at Home Depot, where he spent most of his time hiding inside one of the shower floor models practicing for auditions. Sounds like it all worked out -- three months after he took the job he landed his big break in American Pie.
So far, The Promotion doesn't have a Dallas release date, but it seems a safe bet that you'll have the chance to see it closer to home before the year's out.


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